NuSkin: Account Dashboard
NuSkin Enterprises
Role - UX Designer and Developer
Project Goals
Improved the Information Architecture (IA) to display more relevant data while simplifying the account manager’s process and satisfying stakeholders business requirements.
Designed new tools based on usability testing for simplified integration of many essential components for a more cohesive experience.
Provided a modern, unique look while remaining compliant with company standards to match other internal tools and sites.
Project Background
Important visual data has been removed or obfuscated from images for compliance with company NDA policy.
We focused on enabling the managers to find their frequently-needed information easily and quickly, since they had regularly encountered problems with site structure in the previous version of the application. We also ensured the information architecture re-emphasized the sections that were frequented the most and had the highest traffic.
By the end we had given the managers a more stream-lined service that helped them resolve client problems and questions, as well as freeing up Nu Skin customer service from calls about problems. We also gave time back to the product owners to focus less on account managers and more on business requirements.
Product Wireframes
Wireframes were provided to visualize what the project owner and VP of Marketing had in mind as the base level to start the project. In the preexisting version, difficulties were found in the navigation and placement of key data relevant to the managers clients.
There were also conflicts with a belief that the users required sidebars and windows of the application to always remain open, for which we found workarounds allowing us to free up screen real estate.
Product Mockups
Using Adobe XD, Illustrator and Photoshop, I created mockups which were used to create an InVision prototype for demonstrations to product owners and the VP of Marketing. It was also used by the project managers for testing and feedback from the users.
From these we were able to identify more potential issues and friction points for the users, such as visibility of clients data, ease-of-access to conversation histories with clients, and placement of core product elements.
Final Product
After many iterations, we felt that we had found a good balance between user needs and information simplification, based on feedback and observations received.
We relocated and allocated space for the managers to better find and view client data, as well as restructured the site architecture to direct managers to the users' data in a seamless, clear way.